Strategy / Branding / Advertising
First to use Tinder for a national government campaign
This campaign's aim is to target one of the lowest demographics of registered organ donors in Australia, young men. This creative ran on a national Tinder, social and inner-city billposter media buy with great results. This campaign was funded by the Community Awareness Grants.
Leading the most successful DonateLife campaign ever
Make Mate was the lead Strategic and Creative Director for DonateLife Week, for the National Organ and Tissue Authority. We created The Great Registration Race, with advertising appearing on TV, print, outdoor, digital and on social platforms nationally. It was the most successful DonateLife week campaign ever, with over 108,000 registrations completed.
With their sweet, superior flavour, perfect texture and signature crunch, the Hellooo™ range of hand-picked Butterscotch and Sweet Sapphire grapes set the benchmark for Australian premium produce. This campaign successfully shifted perceptions about the brand and resulted in an uplift in sales nationally.
Repositioning premium
hand-picked grapes
Promoting the most sustainable university in the world
Giving a new face to suicide prevention & grieving support
Nine lives are lost per day to suicide in Australia and Tasmania has the second highest suicide rate in the country. Albie House focuses on suicide prevention and offers support to Tasmanians who have lost someone to suicide.
Uncovering the science of perfect heating and cooling
Great things happen in perfect temperatures- you work better, sleep better, learn better. You are more likley to spend more in a shop and even perform better under pressure.
Building the brand from scratch, we created Kiko Climates and a platform to show they are experts in heating and cooling, to give you the perfect temperature every day and night.
What makes a place good? Curtin University’s campus in Perth offers a 6-star sustainability rating, the highest possible rating to receive. Their offering is world-class and decades ahead of their time. It makes a better place to work and study with a minimal environmental footprint for generations to come.
We work with meaningful brands to help them communicate their meaning.
Brand experience sample
Make Mate was founded by Amelia Micallef, an awarded ex-advertising agency Creative Director. She clocked up over a decade in the industry working at some of the best agencies in the country on both big shiny brands as well as humble down to earth Aussie brands. She has sold everything from cat food to chainsaws, muesli to museums.
Amelia is a millennial mum, which is the rarest of breeds when it comes to agency owners (under 0.1%). Her personal insights allow brands to connect with the widely misunderstood demographic of mums who make up 80% of spending decisions in Australia.
Amelia works with meaningful brands to assist with their marketing, advertising and branding. Each project involves trusted collaborators hand-picked for the projects needs and budget.