We make work that actually works.
Tourism Geelong & The Bellarine “Off-Peak. On Point” campaign
158% higher CTR than previous campaign with same budget
DonateLife Week “Great Registration Race” campaign
The most successful DonateLife Week ever with 108,952 new registrations
DonateLife “Win a New Life” In-Game advertising campaign - Case study coming soon
Won gold at the The Wires Awards for best gaming user acquisition globally
Irrewarra “Great granola” campaign - Case study coming soon
Campaign currently live nationally
We move people and the needle.
Good branding and advertising should do two things: move people and the needle. We’re big believers that the best creative work is the kind that actually works.
From our studio in Geelong, we partner with organisations of all sizes across Australia to help them make the most of their brand.
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Start at the source. We believe that for any communication to actually work, it needs a solid foundation. We spend the time to understand the core of your business so that every creative choice we make is backed by insight and aimed at a real result.
In-depth brand audits and competitor analysis
Strategic workshops to align stakeholders and goals
Defined brand positioning and messaging frameworks
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More than a logo. A brand is how you show up in the world. We create identity systems and style guides that allow you to speak to your customers consistently. We focus on building a brand that feels as good as it looks while creating a genuine connection with your audience.
New brand identity development including logos
Strategic brand refreshes
New website design and development
Style guides and collateral roll out across print and digital
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Big ideas that work. We believe that great advertising needs to do more than just look nice; it needs to connect. We take creative ideas and roll them out across the right channels to make sure they don't just get seen, but actually convert. From traditional platforms to digital spaces, we focus on impactful messaging that drives real action for your brand.
Professional photography and high-end video content
Social media strategy and content development
Impactful copywriting and messaging for all channels
Full-scale creative campaign development
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Spend smart with clear results. We use sophisticated planning and media buying to make sure your budget is working as hard as possible. Every campaign is backed by high-level reporting so you can see exactly where your spend is going and how it’s performing in real time.
Targeted local or national advertising campaigns
Media buying across relevant print and digital channels
Live reporting dashboards so you can see your investment working
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Finding the unexpected. Sometimes the best solution isn't the most obvious one. We love the conversations that lead to creative work using less traditional methods and mediums. By staying curious and testing new ideas, we find unique ways to solve problems and help you stand out.
Collaborative creative workshops to explore "what if" scenarios
Testing ideas across non-traditional mediums
Innovation sessions to find unique ways to stand out or solve business problems
Every brand has a different challenge. If you aren't sure where to start, we can help. We’ll audit your current position and propose a strategic path forward that fits your goals and your bottom line. No off-the-shelf templates, just work that actually works.
We work with great people.
Geelong and Bellarine Tourism
DonateLife
Curtin University
Irrewarra
La Tortilleria
Megowan
The makers
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We operate as an agile, senior-led studio that scales up for every project through a trusted community of talented makers. Instead of a one-size-fits-all team, we hand-pick the right specialists for the task. Whether it is a photographer, a developer or a designer, you get a team built specifically for your project. It means you get high-end results without the big agency overhead.
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Make Mate was founded by Amelia Micallef, an award-winning Creative Director. Before starting the business in 2017, she clocked up over a decade at some of Australia's top agencies, working on everything from big shiny brands to humble Aussie icons. She has sold just about everything including cat food, chainsaws, muesli and museums.
Amelia believes in putting people at the heart of the story to deliver smart, strategic and effective creative solutions. She started Make Mate to get closer to the work that matters: helping businesses find their edge and delivering work that actually works.
Client experience includes:
Government and Corporate: Australian Government, ANZ, Bupa, Optus and Nissan.
Retail and FMCG: Coles, Target, Cadbury, Mayver’s, Pedigree, Ego Pharmaceuticals, Stihl and Pacific Brands.
Travel and Lifestyle: Jetstar and Tourism Tasmania
Testimonials
“Make Mate takes a data-led approach to suggest innovative placements to maximise audience reach. We appreciate that they monitor and adapt strategies as needed to ensure we’re getting the desired outcomes. They are creative and committed, and their projects continually exceed the KPIs set. They are responsive to feedback and always willing to take on a new challenge.”
- Brianna Elms, National Manager Communications and Engagement, DonateLife - Organ and Tissue Authority, Australian Government
“I’ve had the privilege to work with Make Mate across multiple successful projects since 2020, and their impact on both our projects and broader brand positioning has been significant. I recommend them without hesitation to anyone looking to elevate not just how their brand looks, but how it is understood and experienced.”
- Christopher Megowan, Director, Megowan
Get in Touch
If you're interested in working with us we would love to hear from you. Please complete the form with a few details about your project. We'll review your message and get back to you soon.